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There are thousands of sales books that have been published
over the years, but not all of them are very useful. Searching online for sales
books or even just glancing at the “sales” shelf at the bookstore can quickly
become overwhelming.
If you’re looking to up your sales knowhow through some good
reading, you probably want to take more than just the cover design and title
into account. Many great books have been published with lackluster titles and
artwork, and many terrible books have been published with stellar titles and
cover design.
It’s the content inside that counts for books, and KMG Consultants has picked out a few standout sales books that have lasted the test of time and risen to the
top of the heap.
1.
SPIN
Selling by Neil Rickham is one of the best selling sales books of all time.
Rackham uses hard evidence from 35,000 sales to support his advice, proving
that some tactics really do work. The book is an easy read, beginning with an
introduction to the research before jumping headlong into the meat of the book.
An essential read for anyone who sells or plans to sell.
2.
Little Red
Book of Selling by Jeffrey Gittomer breaks the complex processes involved
in sales down to their very essences. The Little
Red Book explains how to understand the essence of and use that knowledge
to improve success. It’s a short read
and is perfect for anyone that is just beginning or getting interested in
sales.
3.
Secrets of
Closing the Sale by Zig Ziglar lays out several easy to understand
principles of success, which heavily influenced many of the sales techniques
and trainings that exist today. Ziglar wrote twenty-one books on personal
growth, leadership, sales, faith, and success in his lifetime—nine of which
landed spots on the bestseller list. Touted by many as the only sales book you’ll
ever need and the sales book of all sales books, Secrets of Closing the Sale is an absolute must read.
These three books are the perfect start for learning more
about sales. Do you have any other sales books you would recommend?
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